Background information
Name to incorporate in the logo
MOBI Car Club
Slogan to incorporate in the logo
Description of the organization and its target audience
About
MOBI Car Club is a newly established company project offering services with automotive sector.
Brand
We need a logo for a new project "MOBI Car Club" - a modern service and mobile application which is supposed to make life easier for car owners. After joining the club, the user will gain our support in such areas as car servicing and assistance – the brand should be perceived as supportive partner for vehicles owners.
Customers will receive variety of options for making the car user life easier e.g. insurance policy offers, selection and comparison engine and assistance in reselling a car and selection a new one.
The project aims mainly at individual customers however in future also business customers could be included.
Goal
Creation of logo and selecting a range of colors for a brand.
Objectives
There are main objectives for the logo and graphics:
• As we are trying to build the brand on the name "MOBI", this should be the main element of the logo.
• The inscription "Car Club" is an addition that can be placed somewhere below the main inscription.
• The logo should be light and clear - the service is aimed at everyone, not just owners of premium cars, so we don't want to make it too bloated and "premium" by force.
• The brand itself should be associated with the modern and elastic solution for a daily usage of vehicles.
Requirements:
• the graphic representation of vehicle in logo is not a must but there could be an element associated with vehicle included – preferably in a very subtle way,
• in the basic assumption vivid and strong colors should be avoided – however if the vivid and strong colors will comply with the whole logo concept it could be accepted,
• logo should be also presented in the monochrome version
• there logo should be straightforward, avoiding additional decoration.
Industry
Automotive
Visual style
Colors to explore
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.