Background information
Name to incorporate in the logo
Arbon
Slogan to incorporate in the logo
Description of the organization and its target audience
Arbon is a driven company that unites innovation, customer obsession and quality to provide tool bags for our customer’s needs to carry, organize, and store various kinds of hand tools. Our products are created with a thoughtful design that maximizes organization and saves you time.
We understand the importance of quality when it comes to tools, which is why our bags are made with high quality materials and construction methods. Our bags are built to last and by lasting longer, our products reduce waste and help you save money in the long run.
The target audience is the online shopping professional contractor, handyman or weekend DIY enthusiast, who are willing to pay a little bit extra but in return get much more value for the money. Both men and woman.
Industry
Construction
Visual style
Colors to explore


Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
The tool bags will be sold online so brand ID should be easy to use for setting up a product page or use on Instagram/Facebook.
The logo will be printed or molded (rubber badge) onto the bags - therefore must the logo be clean without thin lines or fine details, as such details will likely smurge or look less good when printed or molded.
Preferably shold the logo not be a square shape with sides horisontal or vertical, tilted 45 degrees would be ok.
Logo should contain the brand name and should be easy to read it. Can include something more and small. Not a tool bag as other products likely will be added to product portfolio.
The bags will be dark gray/graphite/gun metal or marine/dark blue with black linings/details with light grey interior.
I would like the logo to be in a brighter color - to contrast the dark bag. Preferably not yellow or red.
Picture attached of tool bag and placement of logo. The grey will likely be darker.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.