Background information
Name to incorporate in the logo
ARTERA
Slogan to incorporate in the logo
art for all
Description of the organization and its target audience
While it’s human nature to be engaged and enjoy art, today’s often and pretentious stuffy art-world is uninviting and off-putting for the vast majority of people. This is our opportunity to transform.
ARTERA is a NEW app-based platform concept that will open-up accessibility and engagement to visual arts world. We want ARTERA to be the SPOTIFY of the art world.
Our aim is to make appreciation and engagement with world of visual arts refreshingly simple, welcoming and engaging to the point where regular users feel rewarded for contributing their opinions no matter who they are.
ESSENTIAL TO READ THE ATTACHED CREATIVE BRIEF PDF
Industry
Art & Design
References
Other notes
ARTERA uses advanced tech innovations to restore visual arts to its rightful place at the centre of our lives.
ARTERA was created to make visual arts an engaging and inspiring everyday passion for all.
Key tasks:
#1 Create an primary brand icon. A distinctive icon to be used on all touchpoints with MOBILE FIRST, extendable to other mediums
#2 supporting brand font for ARTERA and the ‘art for all’ tagline
#3 essential brand colours
#4 modern accessible impactful & creative
ESSENTIAL TO READ THE ATTACHED CREATIVE BRIEF PDF
Contest deliverables
1 x Logo
Winner of this contest
1 x Business card
1 x Letterhead
1 x Envelope
1 x Facebook cover
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.