matt.young got their new wordpress theme design by running a design contest:
Nimble Results needs a website that gets results!
Check out matt.young's WordPress theme design contest…
We are a small technology/management consulting company. Our customers are mostly small-to-medium web-based or technology-driven companies. Our website will be at https://www.nimbleresults.com. A lot of our business is managing or advising software development teams and product teams. We help web/technology businesses solve problems and become more effective. We don't think of ourselves _being_ a technology company because most of the problems we solve end up being about people and processes. Nonetheless, we do work in and around the field of software development. So we want some flavour of technology to come through in the design. By the way, "Nimble Results" means "we are nimble and we get results". (It doesn't mean that the results are nimble as that wouldn't make any sense! This is why we never write the name as "NimbleResults".) Some of the key ideas behind the brand are: * nimbleness/agility * speed * understanding technology (and other complexity) * intelligence / lateral thinking * transformation * getting things done / turning ideas into concrete results. This is why we like our logo (also recently designed by a 99designs contest). It shows "transformation", "speed", "turning abstract into concrete" and (to some extent) "nimbleness" (because mountain goats are nimble-footed) & "technology".
* Predominantly white/light background but want vibrant colours (eg as with http://svsg.co/) * Want to use a fair amount of images to break up the text. Although we have a goat in our logo, we don't necessarily want lots of animals in the other site imagery. But if you have interesting ways to use our logo, then we're open to suggestions! * Responsive design - needs to work on PC and phone - so probably a different approach to navigation on the phone from the desktop. We're happy for you to focus on the desktop design for now. But keep in mind what might need to change for a phone screen. * Multi-lingual (probably using the WPML WordPress plug-in -- see https://wpml.org/). We'll have English, French and German. It's the same design for each language and we'll do the translation ourselves. * Overall, we want a look that is sharp, simple, clear, distinctive and stylish. We want to look professional but not boring. We would much rather be memorable than bland. * The font in our logo is Leto Sans but, as far as I know, this isn't available as a web font
(1) Home Page - AKA "What we do". It has the following sections: i) "What do we do" - image plus text - eg something a bit like the blue band at the top of http://svsg.co/ but with slightly different content. Rather than have a block of text here, we'd like something more visual. We had an idea about having several word wheels (see attached image below) to show all the different permutations of things that we can do. For instance, if we had the following three word wheels then that's trying to show we can do everything from "Interim CTO looking at architecture" to "COO coaching focusing on people": Interim <--> Consulting <--> Coaching <--> Review [The type of engagement] Technology (CTO) <--> Operations (COO) <--> Product (CPO) [The area of the business we help with] People <--> Processes <--> Architecture [What we look at within each area of the business] Obviously there's a lot of different ways we could represent these interactions, so feel free to take this idea as a starting point and develop it in other directions... As a strap-line in this section, we'd like "Experienced hands-on leaders who get results" ii) "Where we can help": Four sections (eg a bit like the Seed / Venture / SME / Enterprise sections on http://svsg.co/) but with text as follows: * Recover Got a project that's run into trouble? A team that's struggling? Processes that aren't quite working? Technology that's unreliable? Important deadlines being missed? We can help assess where you are, diagnose the root causes of problems, and guide you through concrete actions to get you back on track. We won't spout theory at you. We'll roll up our sleeves and work with you and your team to make turnaround happen and get you (back) on track. * Pivot Business priorities changed? New opportunities appeared? Need a rapid change in direction? With many years' experience in start-ups, we've been through a fair few pivots first-hand. "Business as usual" suddenly isn't. A new direction for the business and its products often requires a change in approach for product and tech teams. We'll help you and your teams re-engineer their approach - figuring out what to keep, what to change and, importantly, how to make that change happen quickly and effectively - so your business can take off on its new growth path. * Expand Growing pains? Bottlenecks? Need to scale teams, technology, processes? Bigger opportunities bringing new types of requirement? We've got experience in companies large and small - from seed-funded start-ups to household name corporations. We've worked in and with companies going through periods of rapid expansion. The way your technology and product teams work, the tools they use and the processes they follow - it all needs to adapt as you grow. We can help you keep the best of your innovative start-up culture whilst introducing the changes you need to survive as you grow. * Transform Larger organisation with a major change transformation programme? Need to make that change happen on the ground across multiple teams? Need change that sticks and becomes part of the culture? We've worked with substantial organisations going through important change programmes. We've helped find practical ways to implement new ways of working whilst keeping stakeholders at all levels of the organisation on board. We can help you keep momentum going and ensure the programme follows through into results on the ground that you can see. iii) Button at bottom to take you to "Contact Us" page (2) About Us / Meet The Team. It has the following sections: i) About the company - our philosophy / approach -- could be similar format to section (i) of Home Page ii) Info about individual team members - a bit like http://www.saccade.co/about-us/saccade-team but with fewer people (only 3-6 people initially) iii) Button at bottom to take you to contact-us page (3) Client Success. It has the following sections: i) Introductory text -- could be similar format to section (i) of Home Page. "Our consultants come from a variety of backgrounds and have a wide range of experience across organisations large and small in many different sectors. Whatever industry you're in, whatever size you are, we can tailor our advice and assistance to fit. Our focus is always on your success." ii) "A selection of our collective experience" A grid/cloud of client logos (each linking to the relevant external website in a new page - similar for example to what's near the bottom of http://svsg.co/). Most of the logos are now attached to this brief in a zip file. iii) Carousel of testimonials from selected ustomers iv) Button at bottom to take you to contact-us page (4) Articles - Index Page & Individual Articles grouped by theme. Articles are blog posts probably, but we call them articles instead. Page has following elements: i) Introdutory text about "advice is easy; implementing it is hard" -- could be similar format to section (i) of Home Page ii) Index of individual articles - probably at the side of the page somewhere - and ideally grouped by topic. (Topics include "Product Development", "Technology", "Operating Models", "Teams") iii) The body of an article (whichever one is selected) -- consisting of an article-specific image (which we'll provide for each article), headline, and article text. Note however that when you first come to "Articles", we might not show an article -- just the other parts of the page. iv) Teaser links to 2-3 "featured" articles - small image, article title and first few lines of text v) Button at bottom to take you to contact-us page (5) Contact Us. Page has the following elements: i) Introductory text about getting in touch with us with questions or for a no-obligation call or meeting -- and about how we don't do high-pressure sales -- could be similar format to section (i) of Home Page ii) Simple form for people to put: - First Name - Last Name - Company - Phone number - Email address - Message - Very simple CAPTCHA of some sort (see eg http://svsg.co/contact-us/)
What to avoid
* For images and icons, we don't want them to look too "cute" or "aimed at children". I know such things can work on B2C sites as a way of trying to say "Look - it's all so easy - even a 3 year-old child could understand it". However, we don't want to risk our customers thinking that we are talking down to them. That doesn't mean we have to be boring. (See our logo for instance!) We just don't want site visitors to feel they are being treated like children or idiots who can't tie their own shoelaces. :o) (This is why I don't like the logo at https://interim.team for instance - though the navigational structure of that site is not hugely different from ours.) * Also, try to avoid images and icons that are overly generic. The best images and icons are visual headlines that tell you what this site/section/page is about - either literally or with a metaphor. I know it can sometimes be tempting to pick an image of grinning people in suits staring at a laptop, because there are so many such stock images available, but that doesn't really convey anything beyond "something to do with office workers and making them happy". == If you want some ideas about more interesting images, see some of the stock images attached below. We are not asking you to use these specific images, just trying to give you a flavour of what we like. ==
We like designs that find a way to tie in with the logo. (We have seen several ways already of doing this, and perhaps you will have further ideas.) We like designs that use colour in a meaningful way -- eg that helps signify where you are on the site or what each part of the page is. We like designs that use at least some colour in the icons. We are happy to see you take a few risks! We want to be memorable. This is why we have a leaping goat as our logo instead of some abstract geometric shape. See if you can get some flavour of that into the site designs... We like designs for the desktop version of the site that make good use of the width of the screen. We like having "Contact Us" as a prominent call to action at both the top and bottom of the page. (At the top it could be highlighted in the navigation or some separate button in section (i) of each page.) Please message us with any questions - especially if you want clarification on what we mean. I know a lot of folks here have a different mother tongue than English, so I'm more than happy to explain any words of phrases if the meaning isn't totally clear. Several people gave us some rather odd icons for "pivot", so it's worth explaining this in more detail. Put simply, in start-ups, a pivot is a rapid and significant change in direction of the company - either because it's realised it's current strategy is heading to disaster or it's discovered a much better strategy (or both!). You can google lots of examples (and associated business-jargon - eg https://en.wikipedia.org/wiki/Lean_startup#Pivot), but at heart it's about swinging the company round into a new direction in a short amount of time. We will try to keep updating this brief as the contest progresses - eg if a lot of different people are having the same question or getting similar feedback.
£ 1,139 Silver package
Every design category has flexible pricing for all budgets. WordPress theme design starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their wordpress theme design.
Designers across the globe delivered design magic.
matt.young collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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