• The simpler the design and the easier the navigation the better. The product range is extensive, so making the navigation easy and the imagery inspiring is key. The good news is that the majority of our competitors have poorly designed websites, so a simple design is key. Also consider that the majority of users of the website are not advanced website users, as the majority of their time is spent away from a desk on a factory floor or within an industrial operation. Hence why a simple navigation or a prominent search facility are critical.
• Big images that enthral and engage the website user are very important, as they need to visualise and be inspired on how Bott products would enhance and benefit their workshop environment
FINALLY... and this is important...
We need to designs to be provided as both Web, Tablet and Mobile so we can build out a fully responsive site based on the designs you provide.
I had a message from one of the designers and I think the answers are of benefit to everyone:
Do you possibly have high resolution images for all your products and everything? Cos the images found in the PDF are not high res and they wont work for the responsiveness of the website. They are only good for small sized devices.
Yes I have full access to every image as a high resolution image on a disc in the office that is used in the PDF catalogue
Also would you like to use the bott+sac logo or just the bott logo?
SAC Bott logo, although it truth it is two separate logos that are just located and joined together!
Last thing, would you like the homepage to product centered or product + organization centered for e.g in product centered website it's all about the products that you are selling and there will be little to no info about the company while in product + organization centered design it will be a mixture of both.
It would need to be Organisation + Product as SAC Bott are one (albeit the largest ) twelve UK Distributors of Bott products. Bott do not sell directly only via their 12 official distributor partners. So selling and promoting the virtues of why choosing SAC Bott is core to the messaging, as the product offering will be virtually identical on both price, availability and shipping times across all the distributors. SAC Bott’s USP’s is the breadth and depth of tacit knowledge and experience, with over 40 years of industry experience and success since 1976. Offering unrivalled customer service and expertise in supplying Bott products