Redesign of casino website Spielbanken.net
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What industry do you think your business is most related to?
Entertainment & The Arts
Tell us a bit about who you are and the people you reach
We are gambling affiliates and we build content based affiliate projects. Our projects gain traffic by Google and we try to bring the people from our site to the operators which we present on our websites. The main product is the information we provide to our users, in the form of a review for each casino we present. That way our users can compare different casinos and make an informed decision, which casino suits best their needs. Spielbanken.net in english means - "land based casino". The idea of the website is to help each of our users find a land based casino at their location. In order to help them find the right casino for their needs, we offer them a vast majority of different options to filter casinos, like: - Is it with free admission; - Does it offer free drinks; - Dresscode/No dresscode; - What types of games are offered; ...And many more. Once, the user pick their location, Spielbanken will send them to a page with different listings for all the casinos in that area. Every listing includes information for the different casino features, gallery with photos from the casino, working hours, location and contact information. In order to be more useful to our visitors, we also offer a rating and guest reviews for each casino. That way they can get a better feel, by reading what others have experienced. TARGET AUDIENCE: Adults over 18 years of age, with an interest in gambling & travelling.
The visual style of the design should be clean and simple, the most important thing is to be very intuitive and easy to use. We want a modern feel, which comes with less clutter, bigger images, full-width grid etc. You can be creative with the colors - but contrast is always important (the colors from the logo are not a MUST). We are striving to look trustworthy and professional.
All the functionalities and content that we have right now on the website should be included in the design. We want 5 pages: 1. HOMEPAGE - FILTER, which is very important, this is where everything start, we want to be easy for the user to find what they are looking for as easy as possible! - A clear message about how the website works, and what are the benefits from using it; - Section for the best casino destinations in the World; - Section for the best rated casinos in our website based on customer experiences and reviews; - Top 3 Online casinos section - our second funnel is the online market, that's why we advertise our online casino operators as a featured section on the website; NOTICE: It is very important to be clear from the first look what the website is all about. We want the website to combine the feeling of excitement from the both industries - gambling and travelling! 2. COUNTRY PAGE EXAMPLE: https://spielbanken.net/deutschland/ - MAP with pins for the different destinations as shown on Spielbanken.net; - FILTER - maybe more advanced from the one on the homepage, where you can filter by different and more complex options; - List with the results for all listings that match the search; NOTICE: It should be possible to filter by combining different criteria, not like the filter that is right now operating on the Spielbanken.net, take that in mind when creating the UI for the filter. 3. LISTING PAGE EXAMPLE: https://spielbanken.net/deutschland-berlin/casino-berlin-hasenheide/ - Basic information: address, contact information, working hours, location and all the elements that you can find right now on the review page. - Pros & Cons; - Gallery; - Rating & Review submission form and also presentation for the submitted reviews. - Relative suggestions; - Top 3 Online casinos; - Navigation for the different parts of the page; NOTICE: After all this is a landing page, so treat it like one. - We want to have clear CTAs for the different actions that a user can take; - It should be attractive to rate a casino and leave a review (which is quite important from content point of view); - Use wisely the space above the fold, right now there is a lack of information in the current design, don't make the same mistake; 4. ONLINE CASINOS PAGE EXAMPLE: https://spielbanken.net/online-casino/ - All the content from Online Spielbanken page; - Table with comparisons for the different online casinos; - Bonus Code pop-up; NOTICE: More advanced filter could be really useful; 5. ONLINE CASINO BONUS PAGE EXAMPLE: https://spielbanken.net/online-casino/bonus/888-casino-bonus-code/ - All the content that is included, right now; - All the functionalities: Online Game Bank Test Winner; Top 3 Online Casinos; Top 10 Online Casino Bonus; - Bonus Boxes for the different bonuses; NOTICE: Don't exclude any content from the page, just make it less scary for the readers. Also, this is a very important landing page, so any idea for better conversion is more than welcome!
What to avoid
No dark theme colors; No clutter;
Clarity is by far the most important thing, we want to be really easy for the users to find what they are searching for. We want our website to offer a cutting edge interactive experience, in order to turn our traffic into customers.
€2,055 Gold package
Every design category has flexible pricing for all budgets. Web page design starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
LuckyLabz collaborated with designers to refine their ideas
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