techied got their new web page design by running a design contest:
Product Page design wanted for Inlite Research
Check out techied's Web page design contest…
We sell a barcode recognition and imaging software development kit to developers building systems that convert paper documents to digital.
Our current site: Current Barcode Recognition product page: http://www.inliteresearch.com/barcode-recognition/ Current Barcode Director product page: http://www.inliteresearch.com/barcode-recognition/barcode-director-process-automation.php Benchmark sites: http://www.assistly.com/ - Big fonts with lots of space. These guys have panels of info similar to what we have on the wireframe. They also have testimonials like us. I like their purple grainy texture. I've been seeing a bit more of that grainy texture - looks kinda like stone - I like it. In terms of feel, these guys nail it. http://99designs.com/web-design - Similar to assistly, big fonts, lots of space, clearly defined panels, clear call to action button. Exactly what I'm looking for in terms of feel / visual. http://www.atlassian.com/ - I like what they did with the main/secondary nav concepts, so I did something similar in my wireframe. Note the graphical secondary nav which serves to identify location within the site. I like the big graphic and bit of text for each main page. I like the use of orange/green/etc to accent specific product lines - would be nice to have one color accent for this Barcode Recognition page and we use a different color for another one of our products. http://www.youneedabudget.com/ - pretty different product because it's just one product and it's online, but I like the style. Modern with big fonts and lots of white space. http://pingdom.com/ - the main site is ok, but I mostly like the new control panel they got coming out (screenshot attached). Note the icons in the nav. That would be pretty great if we could find a good icon set to use as a baseline. Also good use of panels of info with rounded corners and square corners inside - seems to work well. https://plus.google.com/ - I kind of like what Google is doing with their redesign - see the udpated google docs and gmail and google+. It's a simple grey theme and then buttons are big blocks of color. Buttons for the calls to action are going to be a key design element, but it's important that the button text is HTML text (not graphic). (e.g. big Download the Free SDK Now button) Competitors: (our site must look nothing like any of these, but want to include for reference/inspiration) http://www.accusoft.com/barcode.htm http://www.accusoft.com/barcodexpress.htm - best of all our competitor's sites. Good colors/graphics. They kind of go for a puzzle piece theme. Their main graphic is essentially a screen grab of their online demo. Our online demo needs a design overhaul, so we can't use that and our downloadable demo is pretty simple too. I attached a bunch of images from our demo which may serve as good baseline. http://www.atalasoft.com/products/dotimage http://www.atalasoft.com/products/dotimage/barcode-reader - these guys look better with some real color, but I'm not a big fan of the sports theme and the red is too bright. I prefer traditionally bright colors like this to be more muted. http://www.gdpicture.com/ - just redid their site and it's a bit dense with info. They go with software packaging for their pics which I'd prefer to avoid. Note the blue/grey which is the standard in IT. I'd like to use that, but differentiate with some color. http://www.aspose.com/ - this is a bit more typical of most in the space, though better than most. Too dense with info.
Our main product - ClearImage (our brand) Barcode Recognition SDK product page (wireframe attached) includes: - Main navigation with on state indicating the Barcode Recognition section. - Sub-navigation with on state indicating overview page. - Main title, sub-title, and product brief. - Large product image. Can either be on its own (as in the wire) or blend into the background behidn the title, sub-title, brief text. This is a tough one, since the product is a software development kit (just code), it's hard to visualize. The Barcode Recognition (BR) product is used when a document is scanned with a scanner and our software will read the barcode off the document image. Based on the barcode data, the file is typically stored in a database or filed appropriately. So would be fantastic to have some visualization of a document with a barcode on it and some transformation of the barcode into numbers, and document going into a filing cabinet or database. - Call to action button to download the free SDK with a download logo - panel Why ClearImage. Not sure best graphic to put there or if graphic is necessary. Was thinking some kind of barcode image. - panel for Don't Want to Write Code - upselling our Barcode Director application. Image should be a logo for Barcode Director. Maybe some combo of barcode with an arrow. (link to our Barcode Director product below) - Successful Customers panel with customer logos - 2 panels listing features - panel for customer quote Design guidelines: - Body copy should be 16px. I agree with this article: http://www.smashingmagazine.com/2011/10/07/16-pixels-body-copy-anything-less-costly-mistake/ - General color pallet is blue/grey (this is an IT company) with contrasting highlights (yellow, orange, etc) to give some life/flavor - Lots of white space. Modern, clean looking sites seem to have good use of space to make it feel clean. http://99designs.com/ home page is a great example of this - All text must be able to render as HTML - no graphics with text. There is more flexibility to do this now with google web fonts: http://www.google.com/webfonts
We need design for a whole site, so I expect to have at least several other template pages of paid work for the winner (homepage, product feature page, and a few others) Our audience are IT professionals and developers, so the focus is on clear, clean presentation of info. I know the big graphics will be challenging, so those don't need to be amazing. I'm more focused on overall look/feel/style guide. Fonts, spacing, separation of content, navigation, etc.
Every design category has flexible pricing for all budgets. Web page design starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
techied collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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