Modern SaaS B2B website design needed for large technology brand with dated B2B website

Technology

We’re a SaaS company that builds and sell software tools to recruiters, mainly saving them time and money, by eradicating admin time, but we also give them data which helps them understand and see what their most successful advertising channels are. We’re the market leaders and renowned globally in our niche market. Our target audience is talent acquisition/recruitment managers within corporate companies who are looking to make their lives easier. We also target recruitment/staffing agency owners, however, we are already very established in these markets. Our main objective is to break further into the corporate market, so we need to cater our website to this market, as this is our main marketing channel.

www.broadbean.com

What ideas do you have of the style/theme? White space is something we want Using vector style screenshots to represent our product, rather than screenshots, as our current product doesn’t look that great Use of generic stock photography is something that we don’t want, however when you look at the stylistic choices of Zendesk’s product pages, we feel that this works well https://www.zendesk.com/support/ Iconography will be used on the website. Something that will be clean and work well with white space. It needs to fit with the brand and also the rest of the website, and stay consistent throughout the website Our brand guidelines are determined by our parent company CareerBuilder, but we wish to stick only with our own brand colours, being primary colours Introduction of SVG images as spacers, much like on other technology website is something we’d like to adopt. We don’t want the website to look like other generic SaaS websites, but we also need it to be corporate enough for our end users to be able to navigate it well

Homepage ‘Aplitrak’ - A product page ‘Corporate’ - A solutions page Full content, site map and media can be found here: https://www.dropbox.com/s/rpgvzph4km431wj/Final%20Web%20Content.docx?dl=0

We’re going to have video at some stage, so we want to incorporate somewhere where it will contain video within the design Case studies/testimonials will be a big part of our web pages, so we’d like to feature them Attached is a video of some initial designs that we had created. We don’t like the website, however the video shows some great examples of artistic ways the logo has been used We’re looking to have styled iconography. Our standard font and branding can be found in our brand guidelines here: https://careerbuilder.invisionapp.com/share/XWF7Q1VKF#/screens Our fonts are: - Lato - Sanchez - Helvetica Light Our old agency created this video example that uses the broadbean logo and colours in a nice way: https://www.dropbox.com/s/q4fy9yzyoe6ugkm/Broadbean%20Demo%20site.mp4?dl=0

Every design category has flexible pricing for all budgets. Web page design starts at €569.