I am in progress of a total re-design of existing website. Our existing site has a lot of room for improvement, and I want this new site to be awesome.
This contest is just for the home page at this time, but if it looks great and my developers can implement onto WP, will probably work with the winner one-on-one to create at least category and product pages too.
We build electrical panels for small/personal boats. They are 12Vdc switch panels. We do not do mega-yacht stuff... it's smaller (18-40ft) center console / bay-rider kind of boats.
We also sell the pieces and parts needed to update/fix/repair electrical panels, so definitely want to highlight that too.
One of our big selling points for the custom product is that we customize them to order for each customers. We can make nearly anything the customer wants.
It is a relatively high-end and expensive product. People purchase it because they are proud of their boat and want it to look incredible. (our product is often part of a multi-thousand dollar project to update/repair/fix-up/restore a boat).
Target audience: MEN! like 95% + men. And on the "manly-er" side of men. Not hipster type of men... more like sportsmen, outdoors, camping, fishing, hunting type of men. Also, some are more of a party/drinking type of guy. Men who work on their own boat. Men, who are proud of the boat, they work hard on it, and they want others to be impressed by their boat.
Our ideal custom is also QUALITY focused. We build a quality product, and they only put quality stuff on their boat. They want their panel to be functional, utilitarian, and hand made with quality.
Our customers are NOT necessarily really "internet people". No huge sliders, and not a whole lot of "lifestyle" photos.
It's not an impulse product. It is both an emotional and intellectual sell.