How East Lansing Apparel started their t-shirt journey
Who are you known as?
East Lansing Apparel
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We create stylish and artistic t-shirt designs for the Michigan State community. Our products are aimed at a niche market who are on the "inside" of MSU topics. We strive to produce original designs that cannot be produced by large manufacturers because they lack an intimate knowledge of the East Lansing community.
What inspires you and how do you envision the design for your business?
-Flag that is the same basic design as the American flag
-Stripes need to be green and white
-Replace each star with the letter S
-Flag texture - it can be flapping in the wind, spray painted, "bleeding" green, flat on the page, etc
-Orientation - horizontal, vertical, backwards, slanted...
-The color green - from dark forest to Kelly green. I'd ideally like this design to be able to be printed on a dark green, grey, and/or white shirt.
-I would like an option with the slogan "I pledge allegiance to East Lansing, and the United Spartans of America" incorporated into the design somewhere
The target market for this shirt is 18- 30 year old men. Have fun and do your thing.
Art files must be in vector format with fonts outlined and saved in .ai, .eps, .pdf, or .psd files. Photoshop files must be saved at 300 dpi with layers not flattened.