Logo concept done for a new coffee shop brand "Cup of Joe St. Joseph Missouri.

It's a hand-drawn Cup or mug with a custom typesetting inside. Very literal, yeah I know.

It takes "time" and a "chance" to adjust the result with clients' goals and needs. At this point, I'm very grateful for the communicative client and the collaboration we did. During the contest, we do quite a few prototypes to finally get to this one.

speaking of coffee, if you read this, means you already spent a few minutes of your life here. Go grab your cup of coffee and don't forget to enjoy yourself.

Have a nice day,
tumpal utomo