Filipos Wear is a male fashion store, which sells casual clothes, with the vision of expanding until it becomes an exclusive brand.
For this logo I had simplicity. I wanted a logo that was easy to recognize and different from everything that has been seen before. It is modern and timeless. Bold.
I wanted to symbol that it was easy to print and use, and also create in Golden Ratio.
The challenge for this brand was that it was not a totally masculine logo, since the brand may include feminin fashion.