I created a design that represents the uniqueness of the product " MICRO JUNGLE - that is being able to grow one’s own superfood (microgreens) at home in a coconut bowl while also giving the customer a jungle-y & cool vibe. I designed clean & beautiful packaging with tropic patterns.
I was focused great attention on the details of the icon.

Target audience: young (20 - 35) people (rather more women than men) who are living a rather urban lifestyle and have an eye for trends. They put great focus on a healthy lifestyle and are open to new superfood trends and cooking healthy food. They are also drawn towards „Urban Gardening“. Additionally, being surrounded by beautiful things and an aesthetic home is also important to them.