This logo was designed for a brazilian consulting company. The client wanted a simple logo that borrows from the iconic bay sunset of their location and reflects confidence, happiness and energy. I worked with the bay & sunset idea to create an abstract symbol that symbolizes the company´s values and voice. The bottom part represents the bay and the sea and creates a stable base in blue tones that show confidence and strength. The top part represents the sun/sunset with a more open shape and vivid colors to show energy, growth and happiness.

The icon also can be seen as an eye: a symbol showing how the company focuses on the execution to provide results that are real (can be seen).