We sell accessoires for men. Target group is 30-35 old male, style is business casual. Our target group wears business casual.

This symbolises: we are the next generation. We will do business different than our parents. We feel independent, free, we are pioneers and lead economy and society to the next level. Our parents worked for satisfying basic needs (own a house, a car ...). We want business/work to satisfy our curiosity and to be meaningful. We also are the generation between the elders and the youth. We are beginning to have responsibility but we want to keep our joy and freedom.
Price is above average but not in the premium sector like established premium brands.