The design concept developed for Robata involves a contemporary, bold but at the same time sophisticated look and leaves a more inviting feeling that makes people feel good. As it is a completely typographic project, the high contrast invested in the letters is the highlight for a restaurant that is also a bar and that gives an air of informality while being elegant. The color palette created comes a lot from the photographs attached in the briefing and served to sustain and contrast with the black and pass the brand's tone of voice.
I see this logo applied to various work tools, handkerchiefs and towels, packaging and on the restaurant's façade as a luminous panel.
Finally, the idea of this project is to provide a better integration of the different environments existing in the enterprise and to make its customers have a true gastronomic experience.