We send a nurse and luxurious vehicle (that you can sleep in) to a family so the parents can leave the home to sleep while the nurse cares for the baby. This is a premium/luxury service offering.
Customers will be mums/parents that haven't had much sleep, living in metropolitan Australian cities. They will be well educated and used to luxury services. The logo needs to be reassuring, warm and comforting as it's for baby care, and most times the customers will be new mums. The logo needs to be gender neutral.