The psychedelic strawberry packaging has not only an original colorful and fun backdrop but also a clean and appealing display of information. The bright packaging allows the customers to easily distinguish the Vampa varieties from each other in the store and to understand at a glance what kind of flavor it is. In the minimalistic label, all the information is organized and explained in a simple and understandable way. The strawberry fruit illustration has a fun and charismatic style which is aligned with the target customers’ values.