HamPi (short for HAMburger PIzza & Co.) wanted a logo that incorporated the full name and tagline.

This design allows for a clear reading of the shortened name, while showing the whole, somewhat complex story, and adding the tagline--all in a simple, legible manner.

The client asked for a green/yellow color combination. The design reconciles all of the factors, creating a cohesive format, in a composed manner.