The client is a production company of shows combining sports, acrobatics, dance, and modern circus. The company offers 2 types of shows: outdoor (oriented for events) and indoor (for theaters).

The client needed a new modern logo that reflects the sports-entertainment universe and works for both target audiences.

The Solution:
Two logo variations were designed with 2 color palettes, to distinguish the two universes but maintain brand consistency. The silhouette of the man in flight is kept to reference the old logo. The man is positioned in the "O" to evoke a stage spotlight. A modern font, referencing sports, is chosen.