Since the company uses paper as base material, and that the product is circular and asked for a logo that stands out and shines sustainability all over the place! I presented the initial C in paper sheets turning around to represent sustainability and recycling supporting the movement with a gradient coloring from black to green .
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Company’s briefing:
CircuSol (which stands for Circular Solutions) is the disrupter within the insulation materials market. We want to do things a bit different and that should be seen in the logo.
• CircuSol offers an insulation material based on paper that is both circular (re-usable) and bio based.
• The construction sector is in transition from old skool building to a more sustainable way of building. The fact that its about sustainability and transition could be input for the logo.
• Target audience: in order of importance;
1. Buyers within the procurement department of construction companies
2. Architects
3. Residents of buildings