We are the most innovative juice producer from austria - an family business. With "fitrabbit - bio aronia energy" we develop the first organic superfood enery drink with aronia, arginine, citrulline and
caffeine. Delicious, refreshing and vitalizing: The aroniaberry‘
s natural antioxidants help protecting the cells in our
body. fitrabbit - bio aronia energy - provides energy for an active lifestyle, in a natural and healthy way.
Description of the product target audience
The target group are people who are already trinking energy drinks - as they want the effect - but are looking for a more healthy, natural, good tasting alternative. People who want to buy quality and get a more natural taste instead of the usual artificial taste of energy drinks. So the gender of our target group is both - male and female. And the age is from 18 to 55. As the product is ORGANIC - the target group also looks for quality.
The focus is on the Name "fitrabbit" as well as the "Logo" the "rabbit sign" - the "BIO Aronia Energy" is the secondary part on the tin which should be seen from the customer - that he/she can see what is in the drink and what it is for. The design should be either clear, clean and stylish. (you can use of course the aronia berries on the tin - if they fit - but you don't have to.) Or natural organic - where it can also be very colorful - a design that stands out amongst the other energydrinks in stores.
Important, please note: The name of the product is "fitrabbit", not "fitrabbit Functional Drinks" even if the logo has the claim included - just ignore that.
What to avoid
not too dark or industrial. not too abstract .
the purpose of the can should be clear (that its a drink and not a hair styling product)
see the attached file "250ml Slim alu Dose" - use any barcode at the moment ...
Mockup of the can
We want the focus on these elements. The design should be minimalistic, but must not be white.
Please use these texts for the final can design.
Barcode to use
User manual - additional info on how to use the EU Bio-logo correctly