sjlansberryii got their new product packaging by running a design contest:
ICE KING DEICING PRODUCTS PACKAGING DESIGN
Check out sjlansberryii's Product packaging contest…
SAMUEL J. LANSBERRY, INC.
ICE KING DEICING PRODUCTS
Description of the product
ICE KING DEICING PRODUCTS IS OUR BRAND. DEICING PRODUCTS ARE WHAT WE SELL. WE SELL ROCK SALT, CALCIUM CHLORIDE FLAKES, CALCIUM CHLORIDE PELLETS AND VARIOUS DEICING PRODUCT BLENDS IN THE UNITED STATES. WE SELL THESE PRODUCTS IN POLY BAGS (50 LB., 40 LB., 25 LB. & 10 LB.), PAILS AND JUGS.
Description of the product target audience
OUR PRODUCTS ARE SOLD TO COMMERCIAL ACCOUNTS (E.G. SNOW PLOW CONTRACTORS), MUNICIPALITIES, AND TO INDIVIDUAL CONSUMERS THROUGH HARDWARE STORES, FARM STORES, BIG BOX RETAILERS (E.G. HOME DEPOT, LOWES, ETC.) AND THROUGH THE INTERNET. TYPICAL PURCHASERS USE OUR PRODUCTS TO REMOVE SNOW AND ICE FROM WALKING AND DRIVING SURFACES. WE ONLY SELL PRODUCTS IN THE UNITED STATES.
ULTIMATELY, WE PLAN TO USE THE WINNING PACKAGE DESIGN AS THE FOUNDATION FOR EACH INDIVIDUAL ICE KING DEICING PRODUCT AND EACH PRODUCT'S PACKAGING LABEL. FOR EXAMPLE, FOR THIS COMPETITION, WE WILL CREATE A PACKAGE DESIGN FOR ROCK SALT. THIS DESIGN WILL THEN BE USED FOR OTHER PRODUCT'S DESIGNS WITH SLIGHT CHANGES TO PRODUCT DETAILS (E.G. DIFFERENT PRODUCT, DIFFERENT PACKAGE SIZE, ETC.). ESSENTIALLY, THE ENTIRE PRODUCT LINE WILL HAVE A SIMILAR LOOK THAT IS IDENTIFIABLE AS THE ICE KING BRAND. THIS PACKAGE DESIGN WILL BE FOR THE FRONT OF A WHITE POLY BAG. THE BAG MEASUREMENTS ARE 17" WIDE AND 26" TALL. I WILL PROVIDE A COPY OF OUR LOGO WHICH SHOULD BE PLACED TOWARD THE TOP CENTER OF THE BAG. ALSO INCLUDE: 1) THE WORDS "Rock Salt (NaCl)" 2) THE WORDS "Pure Sodium Chloride". PERHAPS LOCATED DIRECTLY UNDER #1. 3) THE WORDS "Melts Snow and Ice" 4) THE WORDS "MADE IN THE USA" WITH A PICTURE OF AN AMERICAN FLAG. 5) A THERMOMETER WITH RED MERCURY AT 15 DEGREES 6) THE WORDS "Melts Effectively To" NEXT TO THE THERMOMETER. 7) THE WORDS "NET WT: 50 lb/22.68 kg" SOMEWHERE AT THE BOTTOM OF THE BAG. 8) LOCATION FOR A BAR CODE. PERHAPS IN UPPER LEFT AND LOWER RIGHT OF PACKAGE. SOMEPLACE EASY FOR A CASHIER TO SWIPE. I WILL ALSO UPLOAD PICTURES OF OUR COMPETITION'S PACKAGING. I AM INTERESTED IN AN EYE-CATCHING, PROFESSIONAL PACKAGE DESIGN THAT WILL STAND OUT FROM THE COMPETITION IN A HIGHLY COMPETITIVE MARKETPLACE.
What to avoid
NOT AT THIS TIME.
WHITE POLY BAG 16" WIDE AND 27" TALL.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
sjlansberryii collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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