there are several families of products: paint metal, concrete, wood
Description of the product
We have been in a producer of DIY coatings and hence our frog design. Later we have transformed to B2B and profesional coatings. we have developed a brand called C-Guard, which consist of a full product range for concrete coatings like primers, self levelling epoxy, polyurethane and acrylic coatings. We have never really uniform the outlook of our industrial packaging to professional line. We used our yellow background and rainbow, but this looks not too professional while it was really developed for DIY and 20 years ago..
So to make long story short - we would like a new, professional design of our industrial cans (pre-printed 1, 2.5, 4, 5, 10, 15, 20 and 25 liter) and labels that are on every can with the details of the products in the can.
Description of the product target audience
Our products is used by the industry specialists - for example painters, professional applicators. Mostly male from 25 to 50 years of age. we would like to impress their bosses and them by fresh, professional appearance. and most of all we would like to build a recognisable brand.
The lines on the can have to follow some wider picture - they will be implemented to our new web design, our mobile app to our business cards and so on.
What to avoid
Design should be timeless - so no real pictures on the cans.
fi 292 x h385 (21lt) can for paint - this could be a starting point for design development. Like written on the top on pre-printed can industrial label comes on, that carries all the details for paint inside and all regulative signs and sentences. You can see on the picture a sample of our current lithography and label.
Please read this as it is more packed info about us and about aim of the project