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How Thebeesaver started their product label journey
What colors do you want to see in your design?
Other color requirements
The colours need to represent a high end premium product (honey): it is small batch production of different unique floral varieties found in the Western Australian native bush. The honey is raw, pure and unprocessed.
What industry do you think your business is most related to?
Home Hill Honey (for honey sales), AC8 Apiaries (for honey production)
Premium Pure Western Australian Honey <insert Floral Variety>
Description of the product
Home Hill Honey endeavours to supply the purest Western Australian honey varieties. We rescue bees and put them into a managed apiary where they are looked after, and their honey is provided back to the West Australian public. Our Honey is straight from the hives: unheated, not fine-filtered, not pasteurised, with no additives or preservatives.
AC8 Apiaries, the company that sustainably produces the honey, has a genuine commitment to providing premium, pure, raw/unprocessed, small batch floral varieties of Western Australian honey.
Our Range of honey’s are sourced from unique floral varieties found in the pristine natural bush throughout Western Australia. The product reflects the companies’ ethos championing environmentally sound protection and management of bees and the bush, and securing safe, healthy, natural food for all consumers.
Description of the product target audience
We want luxury branding that will appeal to connoisseurs of premium and healthy foods who want honey that comes in a range of distinctive flavours. Create brand recognition for premium West Australian honey that is 100% pure and unprocessed (unheated, not fine-filtered, not pasteurised, with no additives or preservatives).
Our buyers will be local stores, local honey lovers, environmentally-savvy people who want to save bees (pollinators) and eat authentic local honey and care about the source and processing of their food, health-conscious people and international tourists buying for gifts / themselves / their families
We want a single clear, crisp label that stands out as a high-end premium product. We are open to suggestions as to the presentation of the label as long as it meets the Australian legal requirements (as provided). The label needs to suit the 1 kg hexagonal jar attached in the supporting document. On completion of the competition we would like to explore with the winner different sizes of the winning label to be used on the different-sized jars as attached in the supporting documents.
These labels will be manually applied and printed on demand. So it is imperative that printing allows entry of batch information (date of packaging, floral type).
The Puriti ad is included as an example of the design feature of an existing label that has the kind of premium features that appeal to us. Puriti is NOT our label/brand.
We do not have a separate logo for Home Hill Honey but we do for AC8 Apiaries (as provided). We'd like the design to integrate the two parts of our company by colour and design. This might include the image of the bee, hive, and/or the reverse side imagery of the AC8 Apiaries business card, for example but we are open to exploring a different design.
What to avoid
We want to avoid "table" honey feel. There can be no claims for health benefits.
See attached PDF document for dimensions and package options. Please note for the competition the required label is to suit the 1 kg Hexagonal jar. Also we will need a way to enter batch, floral type and serving options as well as packaging date in a way that preserves the premium label presentation.
We will be using all of these packaging options in the document and will discuss a suitable label size with the winning designer for the other packaging types.