Tell us a bit about who you are and the people you reach
The company that I work for (Wiese USA) is a large dealer of forklifts and material handling equipment. Our primary customer base is manufacturers and distribution centers.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are doing an internal culture and communication program that needs a logo/graphic element. The majority of our staff are mechanics/technicians and almost exclusively male.
A key contributor is in love with the idea of the number 1 enclosed in a red circle with the word "TEAM" shoved in there somehow, but I'm not convinced is the the right look. I'm open to suggestions obviously but am not happy with anything from my in house graphics people.
We are okay with a little kitsch but want it simple, not silly. I can give or take having the full slogan "One Team, One Customer" included in the logo.
I appended our corporate logo for coloration. We generally stick to the bold true red color, blacks, greys, and Caterpillar bulldozer yellow/gold as our accent color.