toptuna got their new logo design by running a design contest:
TechTuna needs a new flat, minimalist logo
Check out toptuna's Logo design contest…
TechTuna is a reviews website for buyers of business software. We're a small but growing startup, located in San Francisco. Eventually, we aim to become "the Yelp of business software" (or "the TripAdvisor of business software"). We would like for our brand to be warm, playful and inviting, in order to encourage users to participate on the site. However, it also needs to be trustworthy and professional, since our users are business professionals. Our largest audience consists of owners and managers of small businesses. For example, a user could be a doctor looking to buy patient record software, a salon owner looking to buy appointment scheduling software, or a restaurant looking to buy a point-of-sale system. In all of these scenarios, the business owner could come to TechTuna to read software reviews from their peers. In addition, we also have users at large companies. For example, a marketing manager at a large enterprise may need a new email campaign system. He/she would read reviews on TechTuna before purchasing. We expect 50% of our users to be based in the United States and Canada, 40% of our users in Europe, and the remainder elsewhere around the world.
Other color requirements
Please see the attached PDF for details on our color requirements.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
toptuna collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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