Tinex is a supply chain management company. What Tinex does is help its customers (typically businesses selling items to directly consumers like Walmart, Staples, and JCrew) manage the whole process of making a product (source the parts, materials, and factories; manage the manufacturing of the item including quality control; and deal with customs and shipment back to the customer who is usually in the US). It's a hairy process and fragmented market. The most important traits in a good supply chain management company are communication, honesty, reliability, and attention to detail.
Tinex is based in export hub Guangzhou, China near Hong Kong. Though its customers are mostly American companies selling direct to American consumers, all of the sourcing and manufacturing happens in Asia. Tinex is over 30 years old and the founders have over 30 years of experience in the industry. The company was founded and is headquartered in Tainan, Taiwan. Tinex's most well-known competitors include Li & Fung (http://www.lifung.com/) , APL Logistics (http://www.apllogistics.com/) , and William E Connor & Associations (http://www.weconnor.com/).
The design should incorporate some or all of:
- the business (manufacturing, supply chain, logistics);
- the region (Asia);
- the company's values (communication, honesty, and attention to detail); and
- sophistication, professionalism yet not overly masculine.