Soccer Fanatic got their new logo design by running a design contest:
Soccer Loco needs a game changing Logo Design
Check out Soccer Fanatic's Logo design contest…
We are a soccer retailer based in Southern California who sells top level soccer shoes, apparel & equipment to soccer crazed players and fans from toddlers to professionals. "Loco" means crazy in Spanish.
Logo types to explore
Project Summary Our goal is to create a brand mark and logo for our new brand ‘Soccer Loco’. The brand is “Loco” which is also Spanish for crazy. Our definition of ‘Loco’ in reference to sports and soccer specifically, means the passion, love for the game and fanaticism shown by players and fans of the game. Logo Usage The logo should be a symbol or brand mark with company name typeset alongside. It we be used in all sorts of mediums including signage, brochures, website, promotional items, etc. Will need both a square and horizontal version. Business Description Soccer retailer who sells soccer footwear, apparel, equipment and fan gear. We operate 4 retail stores, along with an online web store. Brand Personality Edgy & different. Push the boundries. We want to be the one that “stands out in the crowd”. This brand mark needs to be cool enough to be used on apparel that will be worn by 14-25 year olds. Audience Profile Our target audience is competitive soccer players and die hard soccer fans. The word “loco” is Spanish for crazy, meaning over the top passion for the game of soccer (almost, but not quite to the point of hooliganism). Soccer is on these people’s mind and in their heart all day, every day. Basically soccer is life. What we are looking for in the logo: • Modern: clean & professional • Edgy: something different • Abstract: the initial concept of the logo might not be initially apparent (see example logos we like) • Use of negative space (See example logos we like) • Something that is easy to use in all design spaces; square and horizontal versions What we DON’T want in the logo: • Soccer ball clip art or any other over used, plain soccer symbols Logos we like: Jupiter: Love the use of hte negative space to bring in the "J". The logo is simple and clean, yet has more to it when you take a closer look. Caffe Calabria: We actually know the owner of this company who filled us in on everything. If you look closely at the negative space of the logo you will see what looks like the two fingers touching. We love the use of negative space and how there is seemingly another meaning to the logo behind what you first see. Tamara: Same thing here. At first you just see the curtains, but after looking closer you see the vase in the negative space. Pixelflow: Like the abstract shapes forming both "P" and "F" Cacika: Absolutely love the use of negative space here. Logogram that could be seen as a swan and a figure of woman as well. ***Defining Loco*** We understand that portraying "loco" or "crazy" in a symbol is very difficult. We need your creativity to help us get this right. See attached "helpful images"
US$ 295 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Soccer Fanatic collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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