This Self Service Frozen yogurt store in located in a tourist heavy seasonal "country" type village called Greenport, NY. The majority of the visitors to the area are NYC dwellers coming out for a Farm/Wine country experience. Recently, country farm stands as well as bakeries featuring local fruits and baked good have immerged and are doing well.
The store design is a rustic-modern design. Most Frozen Yogurt designs are extremely cartoonish which is OK, but we are trying to not be as cartoonish. Keep in mind it's a yogurt shop after all so we must have some element of FUN.
Our Yogurt store will incorporate many local flavors such as local fruit, honey, jams & syrup toppings to take advantage of availability when in season and the reason tourists visit Greenport and the East End of Long Island Wine County.
A cup a frozen yogurt (white/vanilla yogurt) topped with fruit in the background. The "FRO" could be a in an icy blue/white with icicle drips coming off it. The "Yopia" could be in script form.
We are not commited to any colors specifically and are open to any ideas or suggestions.
The only place we are permitted to hang our logo on the exterior of the store is on a dark green awning. The logo should contrast the green as much as possible to be visible and stand out. A logo on a white back ground would make the most sense.