Thanks for your interest in our job! We really believe, that with your expert help, we can bring a great venue and brewery to life. I love this project because the concept is very ambitious and original. A massive space with live music and craft beer with an attitude.
Seguin Sounds will be the biggest micro-brewery in Paris, France. It will also be a live music bar with a dance floor. We will be the only micro-brewery of this nature in the whole area. The logo is for the brewery and the bar. The target market is primarily upwardly mobile men between the ages of 22-45. These professionals work at places like Microsoft, banks etc and earn more than 2,900 euros per month. They enjoy nice clothes, fine dining and a wide choice of craft beers.
We called it Seguin Sounds because Monsieur Seguin is a famous childrens' story and the brewery/bar is in a place called 'Seguin'.
Read more here: https://europeisnotdead.com/disco/b…uins-goat/
For this reason the owners would like a goat in the logo, but also see versions without the goat. The brewery is rebellious because we want to break into the commercial beer market and disrupt the big guys. The goat can be associated with revolutionaries such as Che Guevara and similar historical figures, rock music, punk etc. A hipster goat with a beard and attitude.
Whilst a simplified goat icon/logo will be needed, we are very keen also to see full illustrations so we can see emotion on the goats face. Its a big bar and we can have a big goat with detail.
Goat with attitude, Goat singing, goat making noise after drinking beer.
We added 'Sounds' to the place name because the venue will have live music and the micro-brewery uses sound to improve the beer brewing process. Just like Kobe beef (Waggu) is grown using classical music that's played to the cows, so to, we use sound vibration to affect the yeast during the beer making process.
- Don’t add any decorative backgrounds to logo submissions (unless part of the design)
- Images must be at least 1200px width to be considered
- Be super creative! The decision maker is also a logo designer and art director
- Don’t limit yourself to any colours or fonts (we can always adapt palettes later)
- Each submission can use different colours since the logo will be adapted depending on the application in the bar etc.
NOTE: The attached image is a similar venue facade to the final place not yet complete. Feel free to apply the logo to the wood wall (right side) but always provide logo without as well for any submissions.