A very talented designer and very accommodating as to changes, etc. I hope to work with Gersi again!
How Tim10018 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Has 3 divisions:
1. fleet solutions (aftermarket truck bodies/parts
2. air compressors
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
UPDATE: we need all divisions to match. So the main logo should be plain and looks good with a blue, red, green and orange.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The target audience is mostly men ages 25-65.
The "TK" logo should be a likeness to the traditional crown so that the customer can make the connection, without it being associated with the original Thermo King logo which to most people represents refrigeration. This has been confusing to customers who come to us looking for compressed air solutions. They see the TK and just think that we do transport refrigeration http://seeklogo.com/images/T/Thermo…go.com.gif
The logo needs to retain some parts of the Thermo King logo, to have some similarity. "Like a distant cousin"
---> The important part of this contest is "Thermo King Western, Inc." with the "TK" image beside it.
---> The Second part of our purpose is to take "TK" image and place it next to our divisions. Please see the hand-drawn sketch for more details.
This logo needs to a nearly square sized logo. We will put our division names to the right of it.
Other attached documents are from failed designs. They are too similar to TK.