innovation.global got their new logo design by running a design contest:
Logo (without letters or words) for innovation department
Check out innovation.global's Logo design contest…
Our company Vopak is a listed company that stores oil and gas on more than 70 terminals around the world. We are a 400 year company. We innovated our business model several times in order to be successful in the market. Within Vopak there is an innovation department, the logo should be a kind of signature of the innovation department. We want to use the logo to brand all the projects that were developed with or by the innovation department and use it on all marketing expressions by our department. So It's an internal brand within the Vopak corporate brand. The innovation department develops new innovations that improves our current operation on the terminals and in cooperation with other maritime partners, startups and Universities. All to improve our services for our customers. Most of the innovations are digital solutions / technology related: sensors, IoT, API, Big Data, smartgrids. The audience is internal. From people of the management to people working on the terminal connecting the pipes. The logo should be modern, appealing and less is more. It have to be used next to our current logo.
Other color requirements
The color has to fit the current corporate logo / style colors. See in the attached Visual ID (page 9) for the color sets. We like the tertiary color blue for instance. One thing: the color should stand out next to the corporate logo. I'd like to explore the following colors: Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool Let designers make suggestions --> that fit the color range of the green and red of the current Vopak logo
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
innovation.global collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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