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How innovation.global started their logo design journey
Who are you known as?
No words, only sybmolic. We included the current corporate Vopak logo to show you some context. The existing logo will remain. We are looking for a second logo that can be used next to the current one. The second logo should not include words or relate to the letters of Vopak.
Tell us a bit about who you are and the people you reach
Our company Vopak is a listed company that stores oil and gas on more than 70 terminals around the world. We are a 400 year company. We innovated our business model several times in order to be successful in the market. Within Vopak there is an innovation department, the logo should be a kind of signature of the innovation department. We want to use the logo to brand all the projects that were developed with or by the innovation department and use it on all marketing expressions by our department. So It's an internal brand within the Vopak corporate brand. The innovation department develops new innovations that improves our current operation on the terminals and in cooperation with other maritime partners, startups and Universities. All to improve our services for our customers. Most of the innovations are digital solutions / technology related: sensors, IoT, API, Big Data, smartgrids.
The audience is internal. From people of the management to people working on the terminal connecting the pipes.
The logo should be modern, appealing and less is more. It have to be used next to our current logo.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
The color has to fit the current corporate logo / style colors. See in the attached Visual ID (page 9) for the color sets. We like the tertiary color blue for instance. One thing: the color should stand out next to the corporate logo.
I'd like to explore the following colors:
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
Let designers make suggestions --> that fit the color range of the green and red of the current Vopak logo
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
After the logo, we will need more graphics such as two types of templates for infographics and (roll up) banners.