HeatSource is one word and in previous logo it was a "block" logo with Heat on top, Source on bottom. We are indifferent to a block logo, either way is ok, so long as design is good.
The word "Heat" is a little deceptive since we sell 1,000 of sku's that are not necessarily related to industrial plant heaters. We also sell sensors, controllers, pressure indicators, counters, proximity sensors and the list goes on and on...
We sell into a number of industries and the majority of our customer base are very large companies - think Dow Chemical, Dupont, Exxon, Chevron, General Dynamics...
Our current website is the following: heatsourceinc.com
The marketing team for Heatsource emphasizes a modern, clean look...many competitors in this space have a look of old and stale...Heatsource believes a more modern look will benefit them greatly.
Heatsource provides products to the oil drilling companies and to the plastic companies – both company types have or use a “drill” – drilling companies obviously use drills, and plastic companies use an extrusion machine, which includes a large drill bit like device called a screw.
That being said…a “drill” image used with the logo may be appealing because of the dual purpose…one idea is to use the imagery of a drill bit drilling through the word Heatsource.
I would suggest a simple shape design of a drill, so that its not apparent as to whether its for oil drills are extrusion equipment. I’ve uploaded some images that may help.
We've also added the TM Group logo designed at 99designs. This logo illustrates a good example of another direction that this logo can be taken...instead of TM, HS could be used in some way.