Hello everybody! Our plan is to launch a set (carrying case) including a power tool (drill machine) and a complete set of screws and fixings to people who enjoy Do-It-Yourself (DIY) work - but are clearly no professionals. For example, couples who move into the first apartment could be a core target group, but also house owners. We will target men and women, but we want it to be appealing to women as well (comparable to the Dyson brand).
We will sell the machine and parts in a wooden case so it will look more "designish" and less technical/ power toolish. The set price starts at 79€. We try to be innovative and in a couple of years it should be cleaning up the dust and dirt from the hole while drilling. We wouldn't say the "Apple" among power drills because that is what clearly every brand tries, but making it look more like an easy-to-use-appliance then a tool for professionals, sounds helpful.
Our product is aiming at the DIY industry. More precisely it is for those, who want to mount things on the wall (personas attached). Our set will include a elegant power drill, a bit and one-size screws together with wall plugs (this is the space where our familybusiness has been in the last 75 years).
We target the not so experienced DIY person who is merely having 1 to 5 objects that he will want to mount to wall. Most often this will be hanging pictures, lamps, mounting a shelf or hanging a mirror. The big difference to existing screws and fixings is, that it is less complex and the target audience has to care less about inventory. No 400 different screws and plugs nobody understand which items to use for which project.
At the end, this system should be comparable to Nespresso philosophy, meaning in the future there could be other companies producing a drilling maschine like Dyson or Bosch but it would be cobranded with our seven fizz or 7fizz brand.
The spelling could be "7 Fizz" or "seven fizz" or "7fizz".
The set will be highlighted in at the point of sale in a DIY store. The packaging includes drilling machine, bits, screws and fixings will be modern clean (see attachment).
Why is it called "seven fizz"? Nowadays people are able to choose whether they want to drill off 5, 6, 8 or 10mm holes. We want to take out the complexity because on our 7mm plugs, you can hang up to 150 kg per screw/plug. Now it is only one drew, one screw and one plot that fit together with a proper bit. Less complexity on looking for bits and pieces.
Please find attached some drawings of a possible point of sale and prototypes of packaging. Also some of our logo scribbles are attached but you don't have to work on any of these, if you have any other idea, which is what we hope.
We are looking for a brand name logo design and your Suggestion for an outline for the packaging colors / fonds.
After the deadline we will take another week to discuss the designs and will communicate how we want to proceed.
Thank you for your participation and fresh ideas.