Logo BIERHELDEN

Bierhelden

Organisation of multiple Breweries

Target group:
People (male and female) who love drinking beer and are older than 18 years

We would need a Logo Design (if you want to include a Mascot it's ok too) for an app which is from a brewery union. The app will include a bonus system for the customers who buy beer. They’ll get trophies and cashback for buying certain beer brands and scanning the receipt afterwards.
Furthermore there will be some mini games and other funny features like photo filters where the customers receive some “bonus points” and trophies for interacting with the app. Then there’s a ranking of all your friends and the one with the most bonuspoints is the beer-hero!

Therefore we decided, that the App will be called “Bierhelden” - in englisch “beer heroes”.

So we would need a Logo that’s made in the classic detailed gaming style. We would be happy if the whole Logo would be lively, friendly, compact and must include the name of the App: "Bierhelden".

The Logo can include a mascot which has to represent a male beer hero as well as a female beer heroine.

In general the focus should be on beer and if mascots are included in your draft please keep in mind that they should be designed in a way that all people of the target group (18-99y, male & female, all social classes) are able to identify with.

You can also include elements like:
- hops
- malt
- beer glass
- beer bottle
- beer cap
- beer foam
- beer barrel
- beer tap
- elements connected to Austria
- ...