Go211 means "Going to eleven". This means, pushing the envelope and going even further than 10 on a scale of 1-10. We need people to understand that the name is GO TO ELEVEN. Not, go 211. So the winning design must accomplish this task.
The site cannot be changed so make sure that it fits proportionately into the assigned area! Despite all the grays and neutral colors, seeing more color wouldn't be a bad thing.