Some unpredictability to keep it fun.
Negative Space logos can be great if clever.
LOGO in two parts, symbol and name.
The name and logo should FEEL right against each other, but both not always needed. Should be able to be reproduced cleanly large and small.
Hopefully the logo can convey triumphant energy and a sense of positive movement and upward trajectory.
If a T or t can be worked into the symbol part of the logo in an organic way, that could be cool, if it is not forced.
Letters may (or may not) link where possible to create a custom look.
Specific letters may be stylized to create a custom look.
The letters should not be overtly trendy towards tech because that will look dated soon. Possibly the text is shaped or altered in way to convey upward "by perspective."
The MEDIA part of the name should be able to be removed and changed to another word if needed at a later date. Be careful to not make the word media too small as it needs to cleanly be reproduced on business cards without artifacting.
Modern in appearance, not retro.
Conveys high end, not scrappy.
Possibly technical or digital look.
Reproduces well in black and white AND in color.
Not cluttered in appearance.
Thank you in advance for your consideration and for your hard work. :Ross