1. Sites to emulate: Eater, Tasting Table(not font),Fat Belly Burgers, Main Street Bagel House, Good Food Jobs (not font or colors), Hershey’s
2. EatDrinkJobs Persona: cool job site for the restaurant industry, young, bit edgey, fun, current, bold, discernable personality
Job Seeker:25-45, Male/Female 50-50 split, urban, culinary
professionals, actors, creative types, managers
Employers: Owners/managers mostly male (30-60), HR Directors more female
4. Colors: From the websites I listed, I am gravitating towards red, brown, white with having photos as part of the site. However, I am open to any colors that have pop and contrast that have a persona/personality that will drive users to the site.