U1 Club Underground is THE Club for Parties and Events with an erotic nature - A lot was invested in the lighting of the location, so there are many LED's, mainly red/pink/purple. The Design is supposed to look "state of the art" and contemporary.
It is a swinger club, with a main audience of male and females (straight couples / gay singles), between 25 and 40 of age.
The Club also has a dance area, a "cuddling"-Bar, Darkrooms, and a lot of equipment related to SM and the swinger scene - but, it is also a party location, not just a sex club; It is important, to feel that in the brand.
The Club is located next to a viennese subway station, the name-giving U1. The Idea was, to build an association between the subway/metro and the brand.