Hi please see colour brief,
My favourite colour palette is the light grey and gold CHLOE LOGO
NOTE! DO NOT WANT ANY BLACK in this logo thanks,
ONLY gold or silver foil text and fonts
on a soft neutral warm colours background
white gold or soft silver grey or light pink blush tones ONLY , no black
Please don't use BLACK
"Alexa Resort "is a NEW luxury womens Lounge-wear & Resort-label.
The logo should be focussed more on this word:
the word Alexa and the word R E S O R T can be two different fonts or styles , e.g.I would like to see RESORT underneath ALEXA, so on two different lines maybe ALEXA is the more dominant logo name, and Resort is the 'sub brand' and can be italics or not in bold, it is a sub brand so not on the same bold style as ALEXA which is our main brand name....
we wish to separate out the 'resort' and keep the word "ALEXA" as the main focus on the logo ,
I am very keen to see more fluid and feminine style logos for the finalists, this is a womens clothing brand, very high end and luxury
It is not a resort or a hotel and we want it to be soft and feminine looking but still modern, so not too pointy or angular in the use of fonts please...... see CHLOE logo for the idea we have thanks
WE DO NOT WANT BLACK IN THE DESIGN SO PLEASE DONT SUBMIT BLACK LOGOS just white or light grey or a very pale background with an embossed GOLD/silver/Foil text , we are not using BLACK in our design so many designs are being submitted already using black background, please have a quick look at the brief and our colours, thanks so much !!!!
Can be capitals or lower case. Or Both upper and lower case together.
should look timeless and high quality, not a fad . flowing and luxurious font not anything to abstract.
Premium clothing brand, targeting international women age 35- 60