Logo design, very happy with the final result. Saan Creatives clearly paid attention to what we were trying to achieve and were very responsive to the feedback we gave on their early designs.
Kamfer was very helpful along the way and replies to request promptly. The designs were creative and fitted the brief very well! Highly recommended!
- Newton de Castro
Outstanding and timely work by Newton. Very happy with services. Would use again for other creative designs. Thank you!
Artist created many great designs and worked well with my direction. I'm very happy with the final product. I highly recommend!
How R2 RELIABILITY started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We provide online training and coaching to Maintenance & Reliability professionals around the world. In doing so we help our clients improve equipment reliability, bottom line profitability, and safety.
Our approach is to help our clients build their own internal capability to improve their reliability performance i.e. we help our clients help themselves. We don’t just ‘do it’ for them.
Our focus is on improving the key Maintenance & Reliability business processes and people’s knowledge and ability to manage those processes. We do not provide detailed technical or equipment related training.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
Use Blue #0187AC and Grey #1c1c1c as primary colours - refer to the attached design brief for more details on preferred colours.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like how the crown icon resembles a paint splash which links nicely to the company name. Like the simplicity in colours.
Like the geometry
Simple play on geometry and lettering
Very strong and recognisable, but I would want the company name in there
I like the pride, strength and wisdom this lion head portrays.
Logos from a company called Clymb Marketing. I like how they have linked their logos and site images to their company name and the 'journey' their customers undertake. Something like this could work well for RELIATUDE.
Image to portray the "Road to Reliability"
Another way to portray the "Road to Reliability"
Please read the attached document as it explains a lot about our company, and gives you guidelines on required colours etc.
The logo should:
• instil a sense of excellence
• invoke trust
• reflect a continuous improvement journey
• and show some ‘attitude’ (as in strong personality) to distinguish from many bland brands in our target markets.
The logo needs to be strong and probably quite stylised.
Please do not generate any logos, which include gears, tools or machines that are always used in logos for companies that have anything to do with maintenance.
The logo design should allow for an all-white version of the logo that can be used on a dark background.
The logo design should allow for a visually strong icon that can be used where less space is available.