Fast and a lovely design. I wanted a very simpel design and after some time we nailed it! A bit of communication issues, but it could be my fault.
How ds C started their logo design journey
Who are you known as?
JadEquity (or playful variation like JADequity of JAD-Equity etc)
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We are a conservative investment firm. We invest in old fashioned, (boring), industrial manufacturing companies such as car parts, machine building etc. We buy companies and often fix them and sell them.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our identity must be quite serious. Our first names start with J, A, and D hence the name.