MarkOut got their new logo design by running a design contest:
Create a new logo for up-and-coming B2B Technology company
Check out MarkOut's Logo design contest…
The product is a cloud-based software sold to mobile operators. The software analyze network and customer data from the mobile operator to create insights about how the customer experience has been. These insights are used by different departments inside the mobile operator to understand any problems the user has had and help them to improve the service experience. The mobile operator could also use the insights about the users behavior to build new offers.
Logotype to be used mainly for web, presentations, business cards, and also in the actual software GUI (so mostly digital, but also printed). Logo should be against white background, however in powerpoint presentations it will often be on top of images hence an all-white version of the logo needs to also be available. Logotype should be simple, not too many details and company name may or may not be included in the logo.