Summary: We have a new energy efficient lighting products company that we are starting and need a logo design. The company “3bl” symbolizes the concept of the “triple bottom line”, encompassing a methodology for doing business do benefit people, planet, profits. Another way to phrase it is social, environmental, business. You can read more about the philosophy here: https://en.wikipedia.org/wiki/Triple_bottom_line
The company itself will be selling the latest in LED lighting products for commercial and industrial spaces. Some keywords that come to mind for the branding include:
• Not simple but not complex either – somewhere in the middle to convey commercial/industrial bigger projects – for government or large corporate projects. I’m thinking of a clean/airy feel with some seriousness to it
• Forward thinking
• Tech company-like
• Approachable/down to earth company
• Efficient, Fast, Easy for customers – internal processes and working with customers. Our technology allows the process to be easy for the customers to work with us and we work very fast to get them quotes, products, etc.
The main URL for the website will be http://www.3blled.com , and we have other variations pointing to that site as well including:
These are some of the products we will be offering to start:
They are large LED light bulb retrofit kits to save energy vs. the old lighting systems.
For this project let’s please use the 3bl LED for the name itself.
We would also like a logo/mark to incorporate the triple bottom line philosophy and the bullet points above which describe our company.
Feel free to try variations of capitalization like 3bl or 3BL. LED must be capitalized though. We are looking for a nice symbol that can be used in many different colors and applications.
Thank you for the logo designs!