What we want represented: We need the logo to be a sign of boldness. The logo needs to have the look and feel of an American Fortune 500 company. It needs to be simple and elegant at the same time have a strong feeling. Our name is Full Circle Terminal. We must make sure that the logo does not look cheep or try too hard to incorporate the Full Circle aspect into the logo, not gimmicky. We need this to be clean and simple.
Who we are:
We are a Shipyard and Rail Terminal that handles large bulk and liquid products. We are in the Energy Sector and very industrial.
Colors: We want to represent this logo with Red and Blue; Text for name could be in dark grey or black. Max 3 colors. The logo concept delivered should be flat and not have any drop-shadow’s, gradients, lens flares, or bevels. We want a very adaptable logo that can be used on many different surfaces from buildings to polo shirts.
Font: for the Text Sans Serif or Similar; ALL CAPS.
Must be over two or three lines. Single line is too long and skinny. The Logo should have an either an Iconic image next to the text or somehow make the words “Full Circle” have the design built in.. the Text can have some manipulation to make it unique if it works with the design.
Themes that can inspire the design: Strength, transportation, movement of goods and products. We use three forms of transportation. Barge (by water) Rail and trucks. We also store these products. We have sample logos of three lines ruing through a circle but this is just a draft form.