Early cinema started out in black and white, and these two colors still conjure up the glamour of classic Hollywood. It’s not surprising, therefore, that black and white are the two most popular entertainment industry logo
colors requested in 99designs contests. But not everyone in entertainment—which also encompases video games, music and live theater—is interested in associating themselves with the glory of a bygone era. When they want to experiment with color, entertainment industry professionals request blue and red.
Who doesn’t get cast? Pink and brown. The soft and earthy associations of these two colors apparently don’t play well with the glamour and excitement of the industry.
The colors preferred in 99designs contests, however, were not on trend with industry leaders. The top entertainment companies favored blue in 63% of their logos, and overall had very colorful marks, with six colors—blue, black, white, brown, red and yellow—all appearing in at least 25% of company logos.
The top four entertainment industry logos are fairly emblematic of what we see across the top brands: