inchsteve got their new logo & business card by running a design contest:
Disrupt the Healthcare Industry with a dynamic logo for Windancer Technologies
Check out inchsteve's Logo & business card contest…
Because you care
Windancer Technologies Inc. The Windancer Brand Defined: Why Windancer? Today's healthcare environment is in continual flux and evolution. The system is over-stressed and broken -- working for neither patient nor caregiver. As a performance sailboat slices through the swells of the sea, ever adaptable to tack port or starboard on command, Windancer Technologies is a team of experts that understands the very nature of healthcare's tide as it ebbs and flows. We believe this almost mythical symbol characterizes our core values as a company -- Partnership, Passion, Efficiency, Effectiveness, Flexibility and Fun • We foster an enduring partnership of trust founded on our commitment to the success of each and every client • We are passionate about optimizing and continually improving caregiver and patient experiences, always leaning in to the future • We wring efficiency out of legacy systems and drive efficiency into all the patient-caregiver touchpoints of our client's IT and operational infrastructure • We continually strive to exceed client expectations with proven, effective methodologies and processes that deliver results our clients seek • We are flexible to meet each of our clients' unique needs - quickly able to scale based on where they find themselves on their journey to a realized vision • We have fun and engage our clients in a human way that moves them to heartily participate in their own success. The fun is rooted in a serious professionalism that the complexity of our clients' challenges demand. I also want to be sure we communicate a "personality" with our brand -- that engagement with Windancer Technologies is "Serious, Adventurous Fun" and that our processes and management approach makes their employees and physicians even better at what they do best. This is a people business, a relationship business and we must never lose sight that we are providing "value based care" for their healthcare system infrastructure that dramatically impacts the patient experience in positive ways. Our brand voice is not slapstick, but is clever. We are smart and crisp in our messaging and deeply human and empathetic. We possess a sharp wit and can also be engagingly self-deprecating. We appeal to a broad audience -- from Millennials and Baby Boomers to Gen X, Y and Z. But we are professional, stylish, and contemporary, current and aware of the latest trends and millennial wants, needs and desires. We are more contemporary than classical, more clever and fun than stiff and stodgy. We wear professional attire that is stylish but not overtly expensive. We wear clothing and shoes from Zara. We like Joe Malone perfume and Bobby Brown makeup. We believe in sustainability, efficiency, creativity and technological innovation always on the leading edge of the digital health and biotech wave. We wear AllBirds shoes (https://www.allbirds.com/) and an Apple watch. We are adept at social media and mobile applications and consider them a natural resource for doing our job as effectively as possible. We are likeable, approachable, and worldly. We are also highly educated, powerfully entrepreneurial, and seasoned veterans with an average per-executive experience level of over 30 years in technology and healthcare. Healthcare Market: -U.S. healthcare expenditures were estimated to be $3.24 trillion in 2015. -U.S. healthcare market is projected to soar to $3.78 trillion by 2018. Customer Target: -Healthcare CIO -Healthcare CMIO -Healthcare CNIO -Healthcare CISO (Information Security) -Healthcare C-Suite -Physician Practice Groups -Nurses & Support Personnel CIO/CMIO Pain Points: 1. Need to reduce operating costs 2. Need to deploy, optimize or upgrade EMR (Electronic Medical Records) systems (Epic, Cerner) and 3rd party applications 3. Need to assess and implement cybersecurity assessment, mitigation, and on-going security maintenance solutions 4. Need to develop analytics and reporting – business and operational intelligence 5. Want to keep their job…. Windancer Technologies: Since 2007, HPMP…… transition to Windancer….. We Optimize Your People, Processes and Technology by partnering with you to Strategize, Plan and Execute your business and clinical goals. Services: • Strategic Planning & Advisory Services • Program & Project Management (Clinical & Technical) • Program Financial Health Management • Mergers & Acquisitions • Marketing & Communications • CyberSecurity - Assessments thru Solutions via our “S2: secure and stabilize” methodology • Business Analytics & Intelligence • Talent to support projects (Project Managers, System Builders, Trainers, Testers, Communications, Engagement & Adoption Leads, Business Analytics, Technology experts…) Windancer Advantage: • Seasoned expertise in: • Driving large, and small-scale, healthcare IT deployment & systems management • Proprietary systems transformation methodologies and processes • Creator of healthcare IT systems deployment, integration, and maintenance best practices • Leading technical projects • Implementing CyberSecurity assessments thru Solutions via our proprietary “S2 methodology: secure and stable” • Attracting highly-skilled talent • Strong partnerships • Scalable, flexible • Low-overhead We are passionate about optimizing and continually improving caregiver and patient experiences We are in this business because we have a passion to continuously improve the care-giver and patient experiences every day, by keeping up with technology and how to protect business and patient information.
I want a logo that has a dual visual meaning whereby it is unexpectedly symbolic and defining. I want it to be clever, creative, and powerful. It needs to stand on it's own as a logo mark even without the company name below it. Like the Nike Swoosh of course. It must work as a simple, monochrome logo. It must also communicate meaning if it is small like a .ico file and large like a building wrap. It must also be dynamic and express a leaning to the future. It must communicate unified teamwork and can tie both sailing, technology, and healthcare if possible, but definitely sailing and technology together at minimum.
US$ 1,099 Gold package
Every design category has flexible pricing for all budgets. Logo & business card starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & business card.
Designers across the globe delivered design magic.
inchsteve collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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