1. Great typography is the main objective for this project.
2. Proportionally, the entire logo should not be overly wide/horizontal.
3. The logo must be reproducible effectively in one color (e.g. black ink on a cardboard box).
4. Logos can be with or without an accompanying symbol/icon. Icon elements can be integrated into letterforms or separated as a stand-alone symbol.
Art Direction Notes:
The previous company logo features a literal tulip flower. Although a literal flower shape is not a requirement of the new logo, designers are free to explore unique, non-literal, abstract elements that suggest a modernized tulip — such as the color red or geometric angles of the petals.
Since the rotomold process involves extreme heat, designers may explore blending abstract petal and flame shapes but this should not appear overly generic like what can be found in Google Images: https://goo.gl/NbmhRs
The rotational molds themselves are very geometric. Designers can optionally take cues from the linear shapes and lines that could be suggestive of the rotomold itself.
Attached are photos of the company's products and example artwork. Also, here is a video of a rotomold machine going into the oven: https://www.youtube.com/watch?v=Re6SDc9xeuw