pdO got their new logo & brand identity pack by running a design contest:
Total re-branding of a 25 year old company
Check out pdO's Logo & brand identity pack contest…
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We sell work clothes, profile clothing, uniforms, safety shoes, sports wear etc. The company is almost 25 years old, but after a take over and a change in ownership, the previous owners name Kaarup needs to be removed, and replaced by the company name "Rent Jydsk". The products are sold to Danish B-2-B clients and the industry can me described as relative conservative but with a wish to be more smart and up-to-date with new designs and quality. We have a webshop www.clothes2you.dk or www.c2u.dk which is also used by private customers and our website www.kaarup.dk is ready to get an update. A typical client can be anything from a blue color worker to a dentist or a military person, a waiter, chef or a bus driver.
Other color requirements
We would like a graphic logo that clearly shows work clothes, as the name itself says nothing about the industry. We would prefer the conservative dark blue color ... or maybe a 2 - 3 color logo. So even if we take away the name ... everybody should know that we are dealing with clothes used for work.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
pdO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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