Great work on a quick marketing brochure project! Thanks!!
- Stefano Pizzato
Stefano is professional, uber creative, helpful, and diligent!
Thank you great design
Mauro Jaurena was amazing to work with. From his multiple different design directions from the opening round, that led us to a direction we never would have come up with or imagined, clear through the final round where he was super responsive and extremely fast making any tweaks or changes we could think of to refine the idea. He gave extremely valuable feedback on the design perspective to what makes for a great logo and what to avoid. This was an amazing experience. We would definitely recommend him for anyone looking for a creative, responsive and friendly (not to mention extremely patient) designer. Five Stars!!
How pdO started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
... tøj til arbejde
Tell us a bit about who you are and the people you reach
We sell work clothes, profile clothing, uniforms, safety shoes, sports wear etc. The company is almost 25 years old, but after a take over and a change in ownership, the previous owners name Kaarup needs to be removed, and replaced by the company name "Rent Jydsk". The products are sold to Danish B-2-B clients and the industry can me described as relative conservative but with a wish to be more smart and up-to-date with new designs and quality. We have a webshop http://www.clothes2you.dk or http://www.c2u.dk which is also used by private customers and our website http://www.kaarup.dk is ready to get an update. A typical client can be anything from a blue color worker to a dentist or a military person, a waiter, chef or a bus driver.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
We would like a graphic logo that clearly shows work clothes, as the name itself says nothing about the industry. We would prefer the conservative dark blue color ... or maybe a 2 - 3 color logo. So even if we take away the name ... everybody should know that we are dealing with clothes used for work.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We need to re-brand this 25 year old company, and to find a way to present Rent Jydsk (which is impossible to translate) in a contemporary way that signals modern work clothes and at the same time make you feel good. And we love humor, so the logo also have to make you smile :-) The company name has no tagline yet, but we are considering ... tøj til arbejde (clothes for work) You can see the product portfolio on http://www.kaarup.dk